The 33Fuel Virgin Active Tour: Love at First Bite
Last week, we embarked on an exciting journey with Virgin Active to spread the love - quite literally. In celebration of Valentine's week, we toured Virgin Active clubs, sharing free samples of our Amore Bar with members. The Amore Bar, aptly named after the Italian word for "love," became an instant favourite, making it a week to remember
Love on the Chalkboard
Throughout the tour, we invited gym-goers to taste the Amore Bar and share their immediate impressions on our chalkboard wall. The board quickly filled with enthusiastic words like "delicious," "tasty," and "amazing."
On the flip side, participants expressed how Virgin Active made them feel, with sentiments such as "Energised," "Empowered," and "Motivated." The smiles and positive energy captured in these moments were truly inspiring and heart-warming.
Virgin Active: More Than Just a Gym
Virgin Active clubs offer more than just top-notch equipment - they provide a supportive community and a wide range of classes tailored to every fitness level. From high-intensity interval training to restorative yoga, there's something for everyone.
Their state-of-the-art facilities, expert trainers, and welcoming environment make staying active not just accessible, but genuinely enjoyable.
Collaborating with Virgin Active was a natural fit for us at 33Fuel, as we both share a commitment to health, wellbeing, and creating a positive impact.
We particularly love this comment about Virgin Active: "The welcome staff make me feel like I'm at home"
Why Amore Energy Bars Are Your Perfect Workout Partner
Fueling your workouts with the right nutrition is essential, and that’s where the Amore Bar shines. Handmade in Italy, the Amore Bar is crafted from real food ingredients: nutrient-dense fruits, wholesome nuts, and nature’s own energy booster - maca. This Andean superfood has been shown to naturally support endurance and stable energy levels, making it an excellent choice for pre- or post-exercise fueling.
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With its combination of low GI sugars and plant-based goodness, the Amore Bar provides sustained energy without the crashes you get from processed alternatives. Plus, it’s packed with fibre to aid digestion and keep you feeling satisfied. Whether you're hitting the gym, heading out for a run, or need a convenient snack, the Amore Bar is designed to fuel your performance today and your health tomorrow.
And now, Amore Energy Bars are newly available by subscription, delivered as frequently as you like at the very best price, so you never run out of your favourite natural energy boost.
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Ski Erg Showdown
The grand finale of The 33Fuel Virgin Active Tour took place at our final gym stop, where we turned up the energy with a Ski Erg competition. The challenge? Burn 14 calories as fast as possible.
The atmosphere was electric, with competitors cheering each other on and pushing their limits. The fastest Ski Erger walked away with a prize (and plenty of bragging rights!)
Fueling Performance, Health, and a Fitter Future
At 33Fuel, our Fuelosophy® is built on three pillars: Performance, Health, and a Fitter Future. This collaboration with Virgin Active brought all three to life. We fueled workouts with natural nutrition, promoted healthy choices, and connected with a community dedicated to fitness and wellbeing.
To everyone who joined us on the tour: thank you! Your enthusiasm, smiles, and feedback made it a week to remember. If you tried the Amore Bar and fell in love at first bite, we'd love to hear your thoughts—tag us on social media and share your experience.
Stay fueled, stay healthy, and keep building a fitter future.
