About Us

We’ve been crafting award-winning natural sports nutrition since 2012

Everything we do is lead by our Fuelosophy® for Performance, Health and a Fitter Future and all 33Fuel products live this, fueling your performance today, your health tomorrow and helping build a fitter future for you and the planet.

Always plant-based, delicious and with a focus on sustainability experience this Fuelosophy for yourself here. And to discover how we went from kitchen startup to global sales and supplying some of the world's biggest names in sport, read on.

Food First

Like many of the best ideas 33Fuel was born around a kitchen table over a good dinner with friends. It was early 2012 and having spent the day sourcing the freshest ingredients and cooking, it was during dessert as we were collectively bemoaning how bad sports nutrition was (all present that night loved their sport) that inspiration struck.

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Lightbulb Moment

Why didn’t anyone put the same care and quality into making sports nutrition that they would for a great meal?

Sports nutrition fuels your passion, it should be delicious, amazing for you and enjoyable. Yet the market was dominated by ultraprocessed powders, bars and gloop that were about as tasty as cardboard, came with a long list of dodgy side effects and totally sucked environmentally.

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Daily Improvement

So the next day, at the very same kitchen table, we had a go ourselves. Our early efforts weren’t all amazing (our first experiment with chia seeds was little short of a disaster in fact), but improvements came daily and as the products improved, so did our our own performance, enjoyment and health.

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OMG

Friends loved what we were making so we took the plunge, opening a website. We built it in a long all-nighter and at 4.17am hit the ‘live’ button with nervous fingers before crashing out, exhausted. Waking up later we barely dared turn on our laptops. What if people laughed? Even worse, what if no one had even found our site?

We powered up a laptop and, hearts in mouths, went to the site.

OMG.

We had orders, and as we saw them, more came in. Then more. By lunchtime we’d sold out completely and the orders still kept coming so we did the only thing you can when things get tough. We called our mums to help us make more.

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Going global and supplying the world's best

Today 33Fuel serves thousands of customers in over 30 countries with a multi-award-winning range - every product uniquely 100% real food and never ultraprocessed - and we’ve supplied elite performers from the England Football team to Tour de France winners and multiple Olympians.

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We’ve come a very long way from that kitchen table and our mums are no longer being called to help with production but our mission has never changed: to give you the best natural sports nutrition for your Performance, Health and a Fitter Future. It’s our Fuelosophy®.

Erica & Warren, Founders

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Best Sellers

Save 12%

Ultimate Daily Greens Powder

£33.99 £29.99

Amore Natural Energy Bar

£16.99

Eroica Natural Protein Bars

£24.99

Premium Protein Powder

from £27.99

Customizable alternative to Maurten

Like: can mix with coffee or any other drink, not sweet, feels less artificial
Don't like: can't keep already prepared left overs, feels like a lot of plastic (esp cap), cap of little benefit because of the small amount per gel, cap make it hard to really get every last bit out, extra costs for people outside of UK (had to pay €20 customs fee for €85 order) making it more expensive than 'the golden standard' Maurten for me

Feel good with a great taste!

I've been really impressed with Ultimate Daily Greens. Very easy to work into a daily routine and I am feeling the physical benefits - more focus and energy. The most surprising thing has been the taste - it's actually very pleasant! I hadn't expected to actually enjoy this part but pleasantly surprised. Would recommend to anyone.

Tasty Greens

Really enjoy the taste and energy hit I get from my daily 33 greens.

Hi Callum,

Thanks for taking the time to leave some feedback - we really appreciate it - and I'm delighted to hear you're loving the taste of our new Ultimate Daily Greens. We're stoked with the response to the new flavour :)

Keep rocking it, and we look forward to serving you again.

Warren,
33Fuel Co-founder

Fred

I haven’t tried it yet, it seems quite complicated compared to other Greens brands. I don’t drink pineapple juice, which is what they suggest. I won’t buy again

Hi Michael,

Thanks for leaving us a 5* review and taking the time to share your thoughts. I'd suggest, however, that our Ultimate Daily Greens aren't 'quite complicated'...all you need to do it mix the powder with water and you're good to go! You can mix it with juices and smoothies if you like, but if you want to keep it simple just chuck it in water and swig :)

Let us know if we can help further.

Kind regards,

Protein bar

Purchased & sampled the 33 fuel protein bars , a dense bar , reminiscent of a Christmas product with nuts peel and a little spice , a nice dry texture not greasy at all but best eaten with a drink , in 2 mini bars so can be consumed at 2 different times or shared . Would recommend.

We’ve been crafting award-winning natural sports nutrition since 2012

Best Sellers

Let customers speak for us