The 33Fuel Blog
A writer for a well-known lifestyle magazine recently contacted me for nutritional input on an ultrarunning feature, so I tackled a lengthy interview and the writer went to work. On reading the finished piece however the magazine editors killed it for being ‘off-brand’, which is usually media speak for ‘upsetting to our advertisers’. It’s not the [...]
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Time for some sports nutrition fun as we ponder the biggest questions in endurance sport, including just why this random selection of endurance athletes are all sharing a frighteningly similar colour of vomit…A quick warning before we proceed. This piece contains graphic images, and is best not read while eating.Below you’ll see a variety of [...]
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The 80s had it all. Tie-die, neon, synth pop, hair metal and eurodisco and, for the first time, exercise became a thing for everyone. Joggers pounded pavement while road biking, mountain biking, marathons and triathlons hit the mainstream. Here, sports nutrition was born. Sport has come a long way since, yet ordinary sports nutrition is [...]
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Standard fueling dogma for endurance sports says you must eat before you’re hungry otherwise the wheels will fall off and you’ll collapse in a sweaty, crying heap somewhere just shy of the halfway mark.This is excellent advice. If you are a sports nutrition company…Because when athletes follow this advice they consume a LOT more product [...]
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The sugar tax is one of the largest pieces of health legislation to hit the UK food industry and you would think that, as founder of a British, high-health, high-performance all-natural sports nutrition company, I would be over the moon about it...After all, the UK government has finally stepped in to curtail the endless shoving [...]
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